What is SEO and Do I Need It?

Let us get straight to the point. SEO is short for search engine optimization and in short it is the process which would help boost the rankings of your website in search engines such as Google, Bing, and Yahoo. If you own a website, you are probably aware of how hard it is to obtain traffic.  While we will explain the basics, in case you live in Texas, we recommend that you hire a Houston SEO Consultant in order to maximize the efforts and provide a smooth service.

 

Search Engine Optimization in a Nutshell

In order to answer this question, we must first answer the question how search engines rank pages. And since the algorithm for each of them is different we will use Google as an example for obvious reasons. It is Google’s idea to bring the most relevant results, which hold most value on the top of their result pages to make the search process easy for the end user. That being said they use a complex algorithm which consists of many factors such as quality of content, amount of backlinks, geolocation, daily visits and many others to determine whether or not your site has what it takes to service the person which searches. It is in the job requirements of a Houston SEO Consultant to have deep expertise on those matters and deliver efficient results.

 

Most Important Factors

We could break down those to two:

 

  1. Quality of Content

 

Your content is what gives value to both your website and your customers. If you have managed to rank a page with some keywords but the content is of no actual relevance to the user, you will certainly lose your high ranking position. High quality articles ensure for an organic search engine optimization which will be sustainable in the long-term and that is the main idea.  A good axiom to getting high rankings is “Backlinks are good but content is King”

 

  1. Quality of Backlinks

 

Backlinks said simply are the links in external websites which lead to your website. There are many various ways to acquire them such as post your website on social media profiles, give a link in an article you’ve written for some other website e.g. guest blogging, list them in directories e.g. DMOZ and many others, including paying for them.  In the past experts used to aim at quantity but after Google changed its algorithm, the quality of the backlinks is the only importance. A single high authority website could be worth a thousand, whose authority is terrible, and not only that but low-quality backlinks could even hurt your website and in rare occurrences have it banned from search engines.

The whole process is quite complex, and we recommend that you talk to a Houston SEO Consultant about it. In case that you indeed decide to hire such service, keep in mind that they are actually the most efficient way and in no means expensive.

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